Welcome to my digital realm! I'm Angela, a versatile Product Designer & UX Researcher whose path from fashion design and merchandising to product design and UX Research often sparks curiosity.

Over the past decade, I've worked in fashion design, merchandising, sales, and project management, each step shaping my approach in unique ways. With an academic background rooted in an MA in History and Theory of Fashion, I've refined specialized research skills tailor-made for the dynamic world of UX research.

Drawing from my background in visual merchandising, I seamlessly blend insights to craft resonant experiences in UX Design. I create engaging experiences that balance functionality with aesthetics by prioritizing understanding audience needs and employing design principles. Both disciplines converge on a singular goal: delivering optimal user experiences through strategic design and empathetic understanding.

My design approach centers on thorough research to uncover customer needs and define precise problem statements. I ideate and prototype, creating concepts and interactive designs validated through testing. Collaborating closely with developers, I iterate on high-fidelity mockups to deliver refined, customer-centric solutions.

Beyond the world of UX, you'll often find me engrossed in history and crime podcasts, exploring the depths of thought-provoking documentaries, or simply finding solace amidst the wonders of nature.